By the 1940s, black entrepreneurs began to provide entertainment during the summer evenings. Leading black performers such as Sammy Davis, Jr., Louis Jordan, the Mills Brothers, Jackie “Moms” Mabley, and the Club Harlem showgirls, staged shows for black tourists and local residents. The showgirls dubbed the beach “Sunshine Row” and soon began attracting other visitors by alternately sunbathing and putting on brief skits. Visits from prominent figures such as Sugar Ray Robinson and singer, Peggy Thomas, added to Chicken Bone Beach’s growing mystique.
Despite the glitz of headline entertainers and showgirls, Chicken Bone Beach remained a family-oriented beach which served the needs of working class Atlantic City. Family members, friends, and neighbors cared for all the children who spent the day at the beach while their parents worked in the tourist industry.
The nickname, Chicken Bone Beach, derived affectionately from the tradition of the thousands of vacationing families who flocked to the shore bringing beach balls, umbrellas and blankets for ocean-side fun and picnic baskets with fried chicken and other delights for seaside dining. When they finished eating, they buried the chicken bones in the sand.
With the passage of the 1964 Civil Rights Act, all Atlantic City beaches were open to everyone and this all-black beach disappeared. By the 1970s Casinos further changed the culture of the beach by making Atlantic City into a world class resort which in turn limited access to all working class families. To protect this endangered African American heritage site, the Atlantic City Council passed an ordinance in 1997, declaring Chicken Bone Beach (also known as the Missouri Avenue Beach) into an historical landmark.
Today, the Chicken Bone Beach Historical Foundation promotes heritage pride through annual summer jazz concerts including the Chicken Bone Beach–Jazz on the Beach Concert Series that commemorates the era’s earlier block party atmosphere. For nearly two decades concert series have occurred at the Kennedy Plaza stage on Boardwalk between Mississippi and Georgia Avenue in July and August, presented by the foundation and the Atlantic City Free Public Library, along with other partners.
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